Strengthens and cares down to the tips. Proven effectiveness: Supersoft gives the hair back what it has lost. With time hair loses protein and in turn can become dull and weak. Supersoft with intensive-care-protein regenerates the hair structure by replacing the protein that has been lost making hair more smooth, supple and healthy. The formula with Shea Butter & Coconut Extract repairs and regenerates deep inside the hair. It smoothes and nourishes the hair structure and strengthens the hair by intensively caring down to the tips. The result: Visibly regenerated supple and healthy hair full of shine.