Diva Prima 300 Pro Hairdryer

Sleek, black looks and ionic conditioning.

The Diva Prima 3000 Pro is a no-frills, salon workhorse with a splash of individuality thanks to its choice of colour detailing.

It's built around a 2200-watt AC long-life motor (over 1,000 hours) which generates a powerful airflow of 125 m³/h and heats up to 112°C. There's ionic conditioning technology too, generating 5 million ions/sec and helping to condition hair as you dry, reducing frizz and increasing shine.

The power controls offer 3 heat and 2-speed options. There's also a cold shot button.

Like all Diva electricals, the Prima comes with a 3-metre long swivel cord to keep tangles to a minimum and a UK/EU adapter plug for cross-continent use.

The Diva Prima 3000 Pro comes in 4 colour options: Gold, Titanium, Pink or Purple. It's supplied with a silencer attachment and 2 concentrator nozzles.